In practice, however, most companies use the term differently, depending on what they need that role to do for them.įor example, Business Development in a SaaS scaleup usually involves a lot of cold outreach to potential customers. The most accurate definition of business development is a set of tasks and processes meant to develop and implement growth opportunities within (and between) organizations in a sustainable and profitable way. How Sales and Business Development can better work together.Sales development vs business development.
What are the skills required for business development?.So, what is business development then? And how does it interact with other departments? This story got me thinking about what business development actually means and what companies perceive it to be. He expected more, and it didn’t matter that the business development representative (BDR)met his goals. Nevertheless, he got back to me a couple of days later, worried that he would lose his job.Īs it turns out, the CEO was disappointed with these results because only one deal was closed. And even more impressive, he got those results in a brand new industry. And, even better, he managed to go beyond the target by closing a €350K deal. He was over the moon because in only 5 months he reached his goal of getting 10 qualified opportunities. A few weeks ago, I had a conversation with the head of business development for a French logistics company.
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